For Vin before his review (E7-3). Also holds the partial baseline for Report 2 (E2-3). Sources: R2-0, revised AEO plan, E1-5 swaps, E3-16.
Targets with counts
| Target | Where it stands | Count |
|---|
| Brand trust click rate at or above 10% | R2-0 trust searches | 12.5% (190 / 1,520), 25 Sep to 22 Oct |
| Non-brand Google clicks | R2-0 query export | 146 clicks / 6,636 impressions in the listed set; weekly bars blank |
| Brand Radar questions | E1 list of 25 | Five swaps drafted (E1-5); not applied; waiting on Vin E1-7 |
| Facts page live | E3 | Draft live; Vin E0-3 and Hoa E3-50 still open |
| AI assistant visits | Report mockup | Blank. Needs Kevin / analytics |
| Signup survey: Online search vs AI Chat | Report mockup | Blank. Needs Kevin |
What moved
- Revised AEO plan live with ExitLag and Revised 26 October.
- Five Brand Radar swaps drafted (E1-5). Peec and Search Console still missing from that pack.
- Homepage and /pricing lines drafted (E3-16). Waiting on Vin.
- R2-0 Google totals and trust click rate are public. Weekly non-brand, AI visits and survey stay blank.
- Profound trial signup (E8-5) is not done from this machine.
Wrong statements
No Hoa-flagged wrong-statement list was opened here on 27 Oct. E6-1 is due 29 Oct and is not started. This section does not invent a ranked list.
Baseline read for Report 2 (E2-3, partial)
| Piece | Status |
|---|
| Search Console totals, brand split, top non-brand, trust CTR, indexing snapshot | In R2-0 |
| Brand Radar run 1 vs run 2, shown separately | Not available here (Ahrefs not signed in) |
| Bing AI figures | Not available here |
| Top five gaps | Draft list below |
- Brand Radar still on the old set until Vin E1-7 and Hoa E1-8.
- No AI-visit or survey numbers (Kevin).
- Facts page not signed off (Vin E0-3, Hoa E3-50).
- FPS test evidence still open (E4-17 / Austin).
- Profound comparison of the buyer page (E8-5) not started.
Next actions
| Action | Owner | Due |
|---|
| Approve or change the five swaps | Vin (E1-7) | overdue (was 26 Oct) |
| Swap approved questions into Brand Radar, Peec, Otterly | Hoa (E1-8) | after E1-7 |
| Agree E3-16 homepage and /pricing lines | Vin | on the call |
| Final check of the facts page | Vin (E0-3) | overdue |
| Hand-check facts page with handover notes | Hoa (E3-50) | overdue |
| Sign up for Profound and compare C13 | Som (E8-5) | 28 Oct |
| Trace Hoa wrong statements | Som (E6-1) | 29 Oct |
| Fill AI visits and survey for R2 | Kevin, through Vin (R2-2) | before R2-3 (30 Oct) |
| Baseline Brand Radar run 1 vs 2 for E2-3 | Som, once Ahrefs is open | 28 Oct |