AEO · E7-1

Spec for Kevin, through Austin

Written 2 November 2026 · not sent · not ticked · due Wednesday 4 Nov

This spec is for Kevin. Austin sends it on. It is for counting whether AI answers bring paying customers. It asks for three sets of counts. It does not fill them in.

The three ways are the words already on the AEO strategy page: “first touch from an AI assistant, chatgpt.com UTM, survey ‘AI Chat’”. The E7-3 draft does not name the three ways. This page uses the strategy page’s names.

1. AI visits by engine and by page

This count is for people who land on hypertune.gg from an AI answer. Split it by engine and by page. The four cells below stay blank. There is no visit export to put in them.

EngineVisitsPage
ChatGPTblankblank
Geminiblankblank
Perplexityblankblank
Copilotblankblank

Report 2 says the old 34-visit total is a different count, so it stays out of these cells. Bing AI was not pulled.

2. Paying customers, three ways

Keep these three counts separate. A paying customer is someone who pays. Kevin confirms what “pays” means in the billing system.

Way, as written on the strategy pageWhat this count is forCount
first touch from an AI assistantPaying customers whose first recorded visit from an AI assistant is kept, even if a later visit came from somewhere else.blank
chatgpt.com UTMPaying customers who arrived on a link that carried the chatgpt.com tag.blank
survey “AI Chat”Paying customers who chose “AI Chat” when asked how they heard about Hypertune.blank

3. One deduplicated count

This count is the combined figure. Each paying customer is counted once, even if two or three of the ways above include them.

The strategy page says the combined figure counts each customer once. It does not say which label wins when the three ways disagree. That rule is a blank for Austin.

CountWhat it is forNumber
Paying customers from AI, once eachOne person, one count, if any of the three ways says AI.blank

This spec is written. It has not been sent to Austin. E7-1 is not ticked. Done-when is the spec with Austin.